{"id":8704,"date":"2026-02-22T14:41:37","date_gmt":"2026-02-22T13:41:37","guid":{"rendered":"https:\/\/www.skypromotion.cz\/?p=8704"},"modified":"2026-02-26T17:10:01","modified_gmt":"2026-02-26T16:10:01","slug":"jak-vznika-spickovy-merch-pro-sportovni-klub-nahlednete-do-zakulisi-ve-sky-promotion","status":"publish","type":"post","link":"https:\/\/www.skypromotion.cz\/en\/2026\/02\/22\/jak-vznika-spickovy-merch-pro-sportovni-klub-nahlednete-do-zakulisi-ve-sky-promotion\/","title":{"rendered":"Jak vznik\u00e1 \u0161pi\u010dkov\u00fd merch pro sportovn\u00ed klub? Nahl\u00e9dn\u011bte do z\u00e1kulis\u00ed ve SKY Promotion."},"content":{"rendered":"<h2><strong>V\u00fdroba mikiny s pod\u0161\u00edvanou 3D v\u00fd\u0161ivkou nen\u00ed v\u011bc hodiny. <\/strong><\/h2>\n<h3><strong>Je to v\u00fdsledek t\u00fddn\u016f pe\u010dliv\u00e9 pr\u00e1ce, des\u00edtek rozhodnut\u00ed a jednoho kl\u00ed\u010dov\u00e9ho p\u0159\u00edstupu \u2014 v\u017edy za\u010d\u00edn\u00e1me u p\u0159\u00edb\u011bhu klubu, ne u katalogu.<\/strong><\/h3>\n<hr \/>\n<h2>Merch, za kter\u00fd se hr\u00e1\u010di nestyd\u00ed nosit mimo palubovku<\/h2>\n<p>Ka\u017ed\u00fd sportovn\u00ed klub chce merch, kter\u00fd jeho fanou\u0161ci cht\u011bj\u00ed nosit. Ne ze solidarity. Ne jako suven\u00fdr. Ale proto, \u017ee je to prost\u011b skv\u011bl\u00fd kus oble\u010den\u00ed \u2014 takov\u00fd, kter\u00fd vyt\u00e1hnou z \u0161atn\u00edku jako prvn\u00ed.<\/p>\n<p>Jen\u017ee realita sportovn\u00edho merche v \u010cesku je \u010dasto jin\u00e1. Standardn\u00ed katalogov\u00e9 tri\u010dko. Logo nalepen\u00e9 na hru\u010f. Materi\u00e1l, kter\u00fd po t\u0159et\u00edm pran\u00ed vypad\u00e1 jako had\u0159\u00edk. A v\u00fdsledek? Polovina skladu neprodan\u00e1. Fanou\u0161ci kupuj\u00edc\u00ed ze slu\u0161nosti. Hr\u00e1\u010di, kte\u0159\u00ed ten merch nenos\u00ed.<\/p>\n<p>Ve SKY Promotion to d\u011bl\u00e1me jinak. A v tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme p\u0159esn\u011b jak.<\/p>\n<hr \/>\n<h2>Krok 1: Nejd\u0159\u00edv p\u0159\u00edb\u011bh, pak design<\/h2>\n<p>Zak\u00e1zkov\u00fd merch pro sportovn\u00ed klub neza\u010d\u00edn\u00e1 u v\u00fdb\u011bru st\u0159ihu z katalogu. Za\u010d\u00edn\u00e1 u ot\u00e1zek, kter\u00e9 si v\u011bt\u0161ina dodavatel\u016f nikdy neklade:<\/p>\n<ul>\n<li>Kdo jsou lid\u00e9 v hledi\u0161ti?<\/li>\n<li>Co c\u00edt\u00ed, kdy\u017e jejich t\u00fdm odm\u00edt\u00e1 vzd\u00e1t ztracen\u00fd z\u00e1pas?<\/li>\n<li>Co je dr\u017e\u00ed u tohoto klubu rok co rok?<\/li>\n<li>Jak\u00e1 je DNA t\u00e9to komunity?<\/li>\n<\/ul>\n<p>Teprve kdy\u017e tyto odpov\u011bdi m\u00e1me \u2014 sedneme k n\u00e1vrhu. Proto\u017ee dobr\u00fd merch nevznik\u00e1 z estetiky. Vznik\u00e1 z <strong>porozum\u011bn\u00ed<\/strong>.<\/p>\n<p>U ka\u017ed\u00e9ho sportovn\u00edho klubu proto tr\u00e1v\u00edme \u010das p\u0159\u00edmo v prost\u0159ed\u00ed \u2014 na tr\u00e9ninc\u00edch, v kabin\u011b, mezi fanou\u0161ky. Chceme pochopit, co ten klub <strong>skute\u010dn\u011b<\/strong> znamen\u00e1 pro lidi, kte\u0159\u00ed ho \u017eij\u00ed.<\/p>\n<hr \/>\n<h2>Krok 2: N\u00e1vrh na m\u00edru \u2014 \u017e\u00e1dn\u00e9 \u0161ablony, \u017e\u00e1dn\u00e9 kompromisy<\/h2>\n<p>Jakmile zn\u00e1me p\u0159\u00edb\u011bh klubu, za\u010d\u00edn\u00e1 designov\u00e1 f\u00e1ze. A tady je prvn\u00ed z\u00e1sadn\u00ed rozd\u00edl oproti standardn\u00ed merch v\u00fdrob\u011b:<\/p>\n<p><strong>Navrhujeme ten prav\u00fd st\u0159ih.<\/strong><\/p>\n<p>N\u011bkdy oversized, n\u011bkdy del\u0161\u00ed st\u0159ih. Rozhodn\u011b ale ne slim fit, kter\u00fd sed\u00ed jen na dvaceti procentech z\u00e1kazn\u00edk\u016f. St\u0159ih navr\u017een\u00fd p\u0159\u00edmo pro tuto kolekci, pro toto publikum, pro tento klub.<\/p>\n<p>Sou\u010d\u00e1st\u00ed n\u00e1vrhu mohou b\u00fdt i tzv. <strong>easter eggs<\/strong> \u2014 skryt\u00e9 detaily, kter\u00e9 odhal\u00ed jen prav\u00fd fanou\u0161ek. Datum vzniku klubu vetkan\u00e9 do \u0161vu. Sou\u0159adnice dom\u00e1c\u00ed haly v potisku. \u010c\u00edsla legend klubu schovan\u00e1 v pod\u0161\u00edvce. Detaily, kter\u00e9 z merche d\u011blaj\u00ed n\u011bco v\u00edc ne\u017e oble\u010den\u00ed \u2014 d\u011blaj\u00ed z n\u011bj <strong>symbol p\u0159\u00edslu\u0161nosti<\/strong>.<\/p>\n<hr \/>\n<h2>Krok 3: V\u00fdb\u011br materi\u00e1l\u016f \u2014 z\u00e1klad, na kter\u00e9m stoj\u00ed v\u0161echno ostatn\u00ed<\/h2>\n<p>Jeden z nej\u010dast\u011bj\u0161\u00edch kompromis\u016f v merch v\u00fdrob\u011b? Materi\u00e1l.<\/p>\n<p>A p\u0159itom je to pr\u00e1v\u011b materi\u00e1l, kter\u00fd rozhoduje o tom, jestli si \u010dlov\u011bk ten kus oble\u010den\u00ed obl\u00e9kne znovu \u2014 nebo ho po prvn\u00edm vypr\u00e1n\u00ed odlo\u017e\u00ed do \u0161upl\u00edku nav\u017edy.<\/p>\n<p>V\u00fdb\u011bru materi\u00e1l\u016f v\u011bnujeme ve SKY Promotion mimo\u0159\u00e1dnou pozornost. Hodnot\u00edme celou \u0159adu vlastnost\u00ed:<\/p>\n<ul>\n<li><strong>Omak a komfort<\/strong> \u2014 jak se materi\u00e1l c\u00edt\u00ed na t\u011ble p\u0159i no\u0161en\u00ed i pohybu<\/li>\n<li><strong>Prody\u0161nost<\/strong> \u2014 z\u00e1sadn\u00ed zejm\u00e9na pro sportovn\u00ed prost\u0159ed\u00ed a aktivn\u00ed no\u0161en\u00ed<\/li>\n<li><strong>Odolnost<\/strong> \u2014 schopnost udr\u017eet tvar, barvu a strukturu i po opakovan\u00e9m pran\u00ed<\/li>\n<li><strong>St\u00e1lost barev<\/strong> \u2014 UV stabilita a odolnost v\u016f\u010di vyblednut\u00ed p\u0159i b\u011b\u017en\u00e9m pou\u017e\u00edv\u00e1n\u00ed<\/li>\n<li><strong>Zpracovatelnost<\/strong> \u2014 jak materi\u00e1l reaguje na v\u00fd\u0161ivku, potisk nebo jin\u00e9 techniky zdoben\u00ed<\/li>\n<\/ul>\n<p>Na\u0161\u00edm standardem je minim\u00e1ln\u011b <strong>30 prac\u00edch cykl\u016f bez ztr\u00e1ty kvality<\/strong>. Proto\u017ee fanou\u0161ek sportovn\u00edho klubu nos\u00ed sv\u016fj merch po\u0159\u00e1d \u2014 na z\u00e1pase, v baru po z\u00e1pase, na rann\u00ed k\u00e1v\u011b v ned\u011bli. A zaslou\u017e\u00ed si, aby to po roce vypadalo stejn\u011b dob\u0159e jako v den n\u00e1kupu.<\/p>\n<p>Pracujeme v\u00fdhradn\u011b s materi\u00e1ly, kter\u00e9 spl\u0148uj\u00ed na\u0161e intern\u00ed standardy kvality. \u017d\u00e1dn\u00e9 kompromisy ve prosp\u011bch ni\u017e\u0161\u00ed ceny \u2014 proto\u017ee levn\u00fd materi\u00e1l se v\u017edy pozn\u00e1. A v\u017edy po\u0161kod\u00ed pov\u011bst klubu, kter\u00fd ho nos\u00ed.<\/p>\n<hr \/>\n<h2>Krok 4: 3D v\u00fd\u0161ivka \u2014 technologie, kter\u00e1 mluv\u00ed za sebe<\/h2>\n<p>Ploch\u00fd potisk je fajn. Ale 3D v\u00fd\u0161ivka je jin\u00e1 liga.<\/p>\n<p>Pro\u010d? Proto\u017ee:<\/p>\n<ul>\n<li><strong>Dr\u017e\u00ed tvar<\/strong> \u2014 i po des\u00edtk\u00e1ch pran\u00ed vypad\u00e1 stejn\u011b jako v den n\u00e1kupu<\/li>\n<li><strong>Dr\u017e\u00ed barvu<\/strong> \u2014 UV stabiln\u00ed nit\u011b odol\u00e1vaj\u00ed vyblednut\u00ed<\/li>\n<li><strong>Komunikuje kvalitu<\/strong> \u2014 hmatem i pohledem okam\u017eit\u011b pozn\u00e1te rozd\u00edl<\/li>\n<li><strong>Reprezentuje klub na \u00farovni<\/strong> \u2014 proto\u017ee v\u00fd\u0161ivka \u0159\u00edk\u00e1: <em>\u201eTenhle klub to mysl\u00ed v\u00e1\u017en\u011b&#8220;<\/em><\/li>\n<\/ul>\n<p>Ka\u017ed\u00e1 3D v\u00fd\u0161ivka, kterou v\u0161e SKY Promotion vyr\u00e1b\u00edme, proch\u00e1z\u00ed kontrolou hustoty steh\u016f, spr\u00e1vnosti barev a p\u0159esnosti proveden\u00ed. \u017d\u00e1dn\u00fd kus neopust\u00ed na\u0161i d\u00edlnu bez osobn\u00ed kontroly.<\/p>\n<hr \/>\n<h2>Krok 5: Prototyp \u2192 testov\u00e1n\u00ed \u2192 \u00fapravy<\/h2>\n<p>Tady je v\u011bc, kterou v\u00e1m v\u011bt\u0161ina merch dodavatel\u016f ne\u0159ekne:<\/p>\n<p><strong>Prvn\u00ed vzorek nikdy nen\u00ed fin\u00e1ln\u00ed.<\/strong><\/p>\n<p>Nikdy. A to je v po\u0159\u00e1dku. Proto\u017ee pr\u00e1v\u011b v tomto kroku se z dobr\u00e9ho merche st\u00e1v\u00e1 v\u00fdjime\u010dn\u00fd merch.<\/p>\n<p>U ka\u017ed\u00e9 zak\u00e1zkov\u00e9 kolekce proch\u00e1z\u00edme minim\u00e1ln\u011b dv\u011bma koly \u00faprav prototypu. Testujeme st\u0159ih na re\u00e1ln\u00fdch lidech r\u016fzn\u00fdch postav. Kontrolujeme, jak v\u00fd\u0161ivka sed\u00ed po vypr\u00e1n\u00ed. Ov\u011b\u0159ujeme chov\u00e1n\u00ed materi\u00e1lu p\u0159i opakovan\u00e9m no\u0161en\u00ed a pran\u00ed. Zkou\u0161\u00edme, jak merch vypad\u00e1 pod halogenov\u00fdm sv\u011btlem haly i na p\u0159irozen\u00e9m denn\u00edm sv\u011btle.<\/p>\n<p>Teprve po schv\u00e1len\u00ed prototypu jde kolekce do v\u00fdroby. Bez v\u00fdjimek.<\/p>\n<hr \/>\n<h2>Krok 6: V\u00fdroba a ru\u010dn\u00ed kontrola ka\u017ed\u00e9ho kusu<\/h2>\n<p>Ve fin\u00e1ln\u00ed f\u00e1zi v\u00fdroby plat\u00ed jedno jednoduch\u00e9 pravidlo:<\/p>\n<p><strong>Ka\u017ed\u00fd kus projde na\u0161ima rukama.<\/strong><\/p>\n<p>Osobn\u011b. P\u0159ed expedic\u00ed kontrolujeme:<\/p>\n<ul>\n<li>\u2705 P\u0159esnost v\u00fd\u0161ivky a potisku<\/li>\n<li>\u2705 Kvalitu \u0161v\u016f a zpracov\u00e1n\u00ed<\/li>\n<li>\u2705 Spr\u00e1vnost velikost\u00ed a barev<\/li>\n<li>\u2705 Stav visa\u010dek, balen\u00ed a dopl\u0148k\u016f<\/li>\n<\/ul>\n<p>Proto\u017ee merch je vizitka klubu. A vizitka mus\u00ed b\u00fdt dokonal\u00e1.<\/p>\n<hr \/>\n<h2>V\u00fdsledek: Merch, kter\u00fd fanou\u0161ci nos\u00ed s hrdost\u00ed<\/h2>\n<p>V\u00fdsledkem tohoto procesu nen\u00ed jen mikina. Je to kus oble\u010den\u00ed, kter\u00fd:<\/p>\n<ul>\n<li>Hr\u00e1\u010di nos\u00ed mimo palubovku \u2014 ne proto, \u017ee mus\u00ed, ale proto, \u017ee <strong>cht\u011bj\u00ed<\/strong><\/li>\n<li>Fanou\u0161ci kupuj\u00ed proto, \u017ee ho <strong>cht\u011bj\u00ed vlastnit<\/strong> \u2014 ne ze solidarity<\/li>\n<li>Komunita sd\u00edl\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch \u2014 organicky, bez jedin\u00e9 koruny do reklamy<\/li>\n<li>P\u0159etrv\u00e1v\u00e1 sez\u00f3ny \u2014 kvalita, kter\u00e1 se neztr\u00e1c\u00ed po prvn\u00edm pran\u00ed<\/li>\n<\/ul>\n<p>Proto\u017ee pokud v\u00e1\u0161 klub hraje na \u0161pi\u010dkov\u00e9 \u00farovni \u2014 v\u00e1\u0161 merch by m\u011bl taky.<\/p>\n<hr \/>\n<h2>Pro\u010d SKY Promotion?<\/h2>\n<p>Ve SKY Promotion se specializujeme na zak\u00e1zkovou v\u00fdrobu merche a reklamn\u00edch p\u0159edm\u011bt\u016f pro firmy, zna\u010dky a sportovn\u00ed kluby, kter\u00e9 necht\u011bj\u00ed pr\u016fm\u011br. Nab\u00edz\u00edme:<\/p>\n<ul>\n<li>\ud83c\udfa8 <strong>Kompletn\u00ed design od nuly<\/strong> \u2014 st\u0159ihy, grafika, detaily<\/li>\n<li>\ud83e\uddf6 <strong>V\u00fdb\u011br materi\u00e1l\u016f<\/strong> \u2014 testovan\u00fdch na odolnost a komfort<\/li>\n<li>\ud83d\udd0d <strong>Vzorkov\u00e1n\u00ed a testov\u00e1n\u00ed<\/strong> \u2014 bez kompromis\u016f<\/li>\n<li>\ud83c\udfc6 <strong>3D v\u00fd\u0161ivky a pr\u00e9miov\u00e9 tiskov\u00e9 techniky<\/strong> \u2014 kter\u00e9 mluv\u00ed za sebe<\/li>\n<li>\ud83d\udce6 <strong>Ru\u010dn\u00ed kontrola ka\u017ed\u00e9ho kusu<\/strong> \u2014 p\u0159ed expedic\u00ed<\/li>\n<li>\ud83d\udcac <strong>Konzultace zdarma<\/strong> \u2014 za\u010d\u00edn\u00e1 to jedn\u00edm hovorem<\/li>\n<\/ul>\n<p>M\u00e1me i sv\u016fj <strong>showroom<\/strong>, tak se p\u0159ij\u010fte sami p\u0159esv\u011bd\u010dit. <strong>K\u00e1va je na n\u00e1s.<\/strong><\/p>\n<p>A kde? <strong>Pardubice<\/strong>, \u00a0<strong>Sakarova 113<\/strong>\u00a0a jsme dostupn\u00ed na <strong>+420 771 133 130<\/strong> nebo <strong><a href=\"mailto:obchod@skypromotion.cz\">obchod@skypromotion.cz<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Chcete merch, za kter\u00fd se v\u00e1\u0161 klub \u010di firma nestyd\u00ed?<\/h2>\n<p>Napi\u0161te n\u00e1m je\u0161t\u011b dnes: \u00a0<strong><a href=\"mailto:obchod@skypromotion.cz\">obchod@skypromotion.cz<\/a><\/strong><\/p>\n<a itemprop=\"url\" href=\"https:\/\/calendar.app.google\/ZJUMZzr7qiHJfZXB7\" target=\"_blank\" style=\"color: red;background-color: white;border-color: black\" class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid mkdf-btn-single-line\"  >\n    <span class=\"mkdf-btn-text\">REZERVOVAT SHOWROOM<\/span>\n    \t<\/a>\n<p>Adresa:<\/p>\n<p><strong>Saka\u0159ova 113, Pardubice<\/strong><\/p>\n<p>telefon\u00a0<strong>+420 771 133 130<\/strong> nebo <strong><a href=\"mailto:obchod@skypromotion.cz\">obchod@skypromotion.cz<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>T\u011b\u0161\u00edme se na spolupr\u00e1ci.<\/p>\n<p>T\u00fdm SKY Promotion Pardubice<\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00fdroba mikiny s pod\u0161\u00edvanou 3D v\u00fd\u0161ivkou nen\u00ed v\u011bc hodiny. Je to v\u00fdsledek t\u00fddn\u016f pe\u010dliv\u00e9 pr\u00e1ce, des\u00edtek rozhodnut\u00ed a jednoho kl\u00ed\u010dov\u00e9ho p\u0159\u00edstupu \u2014 v\u017edy za\u010d\u00edn\u00e1me u p\u0159\u00edb\u011bhu klubu, ne u katalogu. Merch, za kter\u00fd se hr\u00e1\u010di nestyd\u00ed nosit mimo palubovku Ka\u017ed\u00fd sportovn\u00ed [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,145,16,118,21],"tags":[],"class_list":["post-8704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovative","category-inspiring","category-jak-to-delame-my","category-creative","category-merch","category-new-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak vznik\u00e1 \u0161pi\u010dkov\u00fd merch pro sportovn\u00ed klub? Nahl\u00e9dn\u011bte do z\u00e1kulis\u00ed ve SKY Promotion. - SKY Promotion<\/title>\n<meta name=\"description\" content=\"Klubov\u00fd a firemn\u00ed merch z Pardubic. Kvalitn\u011b a bez kompromisu. 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